enter the challenge

Calling all toy designers to create toys and games that engage girls in STEM careers.

For instructions, criteria and to enter your idea please click enter below and youl'll be directed to our younoodle platform.

we become
what we play
with

enter the challenge

Calling all toy designers to create toys and games that engage girls in STEM careers.

For instructions, criteria and to enter your idea please click enter below and youl'll be directed to our younoodle platform.


The Challenge

The DevelopHer Toy & Game Challenge encourages, recognizes and accelerates toys and games focused on girls ages 3-12 in science, technology, engineering and math. Studies show we become what we play with. Take a stroll down the girls toy aisle…what do these toys encourage our girls to become?

If you're a parent, a designer or a sponsor contact us to see how you can help.

in the news

Kids get challenged!

Challenge to design toys and games that engage girls ages 3-12.
MORE


challenge judges

  • geena2

    Geena Davis

    Academy Award-Winning Actor, Founder and Chair, the Geena Davis Institute on Gender in Media

    Academy Award winner Geena Davis is one of Hollywood’s most respected actors, appearing in several roles that became cultural landmarks. Earning the 2006 Golden Globe Award for Best Performance by an Actress in a Television Series – Drama, Davis broke ground in her portrayal of the first female President of the United States in ABC’s hit show “Commander in Chief.”

    In 1989, Davis received the Academy Award for Best Supporting Actress for her role as the offbeat dog trainer Muriel Pritchett in Lawrence Kasdan’s “The Accidental Tourist.” She was again nominated for an Academy Award and Golden Globe for her performance in Ridley Scott’s “Thelma & Louise,” in which she co-starred with Susan Sarandon. Davis went on to receive a Golden Globe nomination for Best Actress for her portrayal of baseball phenomenon Dottie Hinson in “A League of Their Own.”

    Davis made her feature film debut starring opposite Dustin Hoffman in “Tootsie.” She went on to star in such films as “The Fly,” “Beetlejuice,” “Angie,” “The Long Kiss Goodnight,” and “Stuart Little.”

    Few have achieved such remarkable success in as many different fields as Davis has: she is not only an Oscar and Golden Globe winning actor, but a world-class athlete (at one time the nation’s 13th-ranked archer), a member of the genius society Mensa, and is now recognized for her tireless advocacy of women and girls nearly as much as for her acting accomplishments. She is the Founder and Chair of the non-profit Geena Davis Institute on Gender in Media, which engages film and television creators to dramatically increase the percentages of female characters — and reduce gender stereotyping — in media made for children 11 and under.

    Davis was appointed Special Envoy for Women and Girls in ICT for the UN’s International Telecommunication Union (ITU). Davis is also an official partner of UN Women, working toward their goal of promoting gender equality and empowering women worldwide.Davis is the Chair of the California Commission on the Status of Women.

    Davis holds honorary degrees from Boston University, Bates College and New England College.

  • bello2

    Maria Bello

    Ms. Bello, an award winning actor (The Cooler; Coyote Ugly, History of Violence, Sisters), and having just won the Best Ensemble Award for 2013 for Prisoners, is an internationally renowned activist for social justice and women’s rights around the world, with a special focus on Haiti, where she is US Global Ambassador for Women of Haiti and served on the Haiti Economic Development Advisory Panel alongside Haitian President Michel Martelly, Ambassador Danielle St. Lot, former U.S. President Bill Clinton and Nobel Peace Prize winner Mohammad Yunus.

    She is currently writing a book and just completed writing a television series under her film production company, groundfloorentertainment which focuses on social impact entertainment.

    Bello started her career at the Women’s Law Project in Philedelphia in 1987 and in 1997 she co-founded her first NGO in Harlem called TheDreamYardDrama Project. In 2009 she was voted one of Vareity Magazines most powerful women in Hollywood for her activism in Darfur.  Since 2008, she has worked in Haiti with Artists for Peace and Justice and Femmes en Democratie. She raised funds and produced a women’s media campaign for the elections in 2010.   She spearheaded the opening of the women’s clinic in the Petionville Camp immediately following the earthquake. She co-founded, WeAdvance in Haiti to bring medical and educational services to the poorest of Haiti. She is a member of CGI and works on gender policy within the Haiti Network.  She was named a Vital Voices Global Ambassador for women and participated in the first ever Vital Voices / Bank of America International Women’s Conference in Haiti.  She speaks around the world on social impact investing, Haiti, and women’s rights.  In 2012, she was a keynote speaker at the State Department’s Forum on Impact Investing and also awarded with the Starkey Foundation’s “So the World May Hear Award’. She was named the Goodwill Ambassador for Women in Haiti in 2013. With Barbara Guilliaume and Clare Munn, she co-founded the new website We Advance University - weadvanceu.org to connect, educate and empower women in Haiti and throughout the world. In 2013, at the UN Global Leaders Summit, she soft launched GATEGlobalImpact’s plans on helping women entrepreneurs around the world

    She is a partner in GATEGlobalImpact.com  The vision and mission of GATE Global Impact LLC (GGI) is to fulfill the increasing worldwide demand for impact investing by providing information and electronic marketplace infrastructure. GATEwomen will be GATE’s division focused on connecting successful women’s organizations who are focused on empowering, investing and expanding women owned businesses around the world.  For example, http://www.wbenc.org and www.weadvance.org and www.weadvanceu.org.  GATEeducation working with tools like shoutomatic, SocMeAcademy.com and www.weadvanceu.org.  Gateeducation will be GATE’s division focused on providing education, solutions and tools to empower people.

  • munn3

    Claire Munn

    Ms. Munn is a premier leader in accelerating companies through connecting to social impact ventures. She has over twenty years of experience in starting and growing profitable social impact companies and brands. Her global expertise includes technology, film making, global digital branding, mobile technology, and creating business and executive strategies for scalable and lucrative digital strategies to find investment, sell, and/or sustain relevant audiences, quickly and effectively.

    In 1992, Munn created a children’s TV, film and video game series and licensed it to Paramount Interactive, soon after moving into the world of content creation and development online.  As an executive and con-founder of new businesses, Munn’s strategies were instrumental in raising over $25 million for Playback Media and Employment Law Training Inc., www.elt-inc.com, the first multidimensional, online site providing drama styled scenarios to educate and certify managers and employees compliance with the Equal Employment Opportunity Commission.  She is Chairman of The Communication Group - www.tcgagency.com, an award-winning digital advertising, social impact and social media agency she founded in 2004. TCG was one of the first 50 companies in San Francisco to be green certified working with clients such as eBay, AMD, Cisco, Hitachi, Chantecaille, McKesson, Danskin, 2(X)IST, Oppenheimer Funds, Intuit, The Bully Movie, amongst others.

    Munn’s activism started as a child with her Grandmother – working with seniors in Harare, Zimbabwe. Her father is an activist and Munn was often accompanying him on various political or environmental campaigns, eventually becoming a co-director of Environment Africa in 1990 and founding it in the USA in 1992.  In 1993, was a co-founder of Fresh Start Farms with Ruth Brinker and Maria Pendergast – an organization providing employment and medication to the homeless in a sustainable manner. She has served on boards and advisory boards of organizations such as PangeaDay.org, Artists for Literacy, Creative Visions, WomensHIVProgram, and We Advance, and has served as a trustee for Environment Africa and the California Women’s Conference.

    A public speaker and writer for the likes of CNET; Dwell; TEDWomen AOL; California Women’s Conference; Huffington Post etc Munn focuses on the effectiveness of communication in all forms and social impact investing.

    Ms. Munn is an Executive Producer of The Square, an Oscar Nominated film for 2014 and currently working on a television series under her film production company, groundfloorentertainment which focuses on social impact entertainment.

  • mary

    Mary Couzin

    Mary Cousin is CEO and Founder of the Chicago Toy & Game Group, which includes: PlayCHIC Toy Inspired Fashion Show, Int’l Summit for Professional Inventors, Int’l Toy & Game Inventor Conference, Inventor Relations Summit, Toy & Game Inventor of the Year Awards, Chicago Toy & Game Fair (public facing fair), Games for Educators, Young Inventor Challenge and more fun events promoting the importance of play through fashion, inventors of all ages, media events and direct to consumer events.

    Years ago, after inventing, self-producing and licensing a few games, she founded DiscoverGames.com, a co-op of inventors, to help them break into the business. Passionate about making learning more fun and effective, she partnered with Live Oak Games on their Games in Education website and newsletter reaching over 178,000 educators monthly. In addition, ChiTAG Group publishes newsletters to the industry, the inventing community and to consumers. She also writes for ASTRA’s Discover the WooHoo Factor consumer newsletter and has partnered with ASTRA on inventor manufacturer sessions as part of their MarketPlace and Academy. She hosts get-togethers annually at NYTF and ASTRA as well as in cities all over the States, Canada and overseas. A collaborator at heart, she is always looking to connect people and create win-wins. The media often quotes her as she is active in both traditional and social media.

    She serves on TIA’s TOTY Nominating and PlayCon Committees, is a Selection Committee Member at National Toy Hall of Fame, writes for Global Toy News and has been honored as Women in Toys Entrepreneur of the Year, Global Toys Person of the Year and most recently as a Woman Driving Excellence at the Chicago Auto Show.

    Mary received a BBA from the University of Notre Dame and a MBA from Loyola University. She is active in local politics having served on City Council, Park Board, Sculpture Committee, Zoning Board and Plan Commission and is a past United Way Board Member.

    Mary can be found on:

    Twitter: @ChicagoToyNGame
    Pinterest: Mary Couzin, Chicago Toy & Game
    Facebook: Mary Couzin and Chicago Toy & Game
    LinkedIn: Mary Couzin

  • jocelyn

    Jocelyn Goldfein

    If one word describes Jocelyn Goldfein’s career, it’s variety. Her path has led her from Silicon Valley to Austin to NYC and back. She’s worked for companies whose sizes range from tiny startup (MessageOne) to industry titan of 10,000+ (VMware), in roles ranging from engineer to co-founder to vice president. She’s been equally omnivorous when it comes to technology and domain: she’s worked across the stack from low level systems to web and mobile apps, and she’s delivered enterprise distributed systems, shrinkwrap software, and the ultimate consumer social network: Facebook. As a Facebook engineering director, she has helped scale the engineering organization through a period of hyper-growth. Notable releases include the Facebook Camera app and a redesign of the Facebook home page. Most recently she is focusing on Facebook’s mobile experiences.

  • ibrahim

    Ibrahim Al Husseini

    Ibrahim AlHusseini is a venture capitalist and philanthropist dedicated to advancing social change in the world and in societies that adversely impact women and girls. Ibrahim has spent much of his career as a sustainability-focused entrepreneur, with significant experience in operations, sales, and finance. Recently, he and his team have been focused on addressing humanity’s increasing garbage problem. As the Managing Member of FullCycle Energy LP, his mission is to finance and own projects that revolutionize our relationship with waste by converting a costly environmental problem into clean, valuable fuel that can be used to power communities around the world.

    Mr. AlHusseini has also spent much of his career helping angel investors find clean technology and natural resource related investments. This work has led to an extensive network of industry leaders, investors, and entrepreneurs across the sustainability space. Mr. AlHusseini is the Founder and managing partner of The Husseini Group LLC, a firm dedicated to facilitating, financing and guiding ventures that embrace social enhancement and ecological sustainability. He and his family were early investors inInfenera (NASDAQ:INFN), Bloom Energy, and Proteus Energy. He co-founded Natural Solutions Inc., a trailblazer in the field of marketing of natural industrial cleaning products. He conceptualized, financed and executed a pioneering corporation in the servicing of independent Automated Teller Machines: Accent Teller Services Inc., which was sold to Merrimak Inc. in 2005. He co-financed Advanced Laser Clinics Inc. in 2000, which was sold to American Laser Clinics in 2006.

    Mr. AlHusseini co-founded Meca Communications Inc., the leading online marketing group designing and implementing private-label instant messaging strategies. Mr. AlHusseini also founded PakIT Inc., a leading designer, developer, and supplier of cellulose fiber molding equipment to the packaging industry, and he co-founded EcoPerks, a startup with a loyalty program for environmentally conscious consumers. Mr. AlHusseini is a current board member of The Culture Project, The Transformation Foundation and The Global Partnership for Women and Girls.

  • lesli

    Lesli Rotenberg

    As General Manager of Children’s Programming at PBS, Lesli Rotenberg is responsible for the strategic direction of an innovative, dynamic children’s media service that meets the needs of a new generation of children, their parents and teachers, helping to prepare children for success in school and in life. Lesli leads a cross disciplinary team charged with content production, digital development, multi-platform asset distribution, education resources, marketing and communications and educational product creation for the #1 children’s media brand. Eighty percent of all children ages 2-8 watch PBS KIDS, more minutes were spent viewing kids video on pbskids.org than any other kids’ site last year and each month pbskids.org attracts over 11 million unique visitors. Under Lesli’s leadership, PBS has aggressively transformed itself from a broadcast company to a multi-platform leader that opens up worlds of possibilities for all children through educational television, mobile, the Web, interactive whiteboards, an award-winning line of toys and streaming video.

  • lucy

    Lucy Sanders

    Lucy Sanders is CEO and Co-founder of the National Center for Women & Information Technology (NCWIT) and also serves as Executive-in-Residence for the ATLAS Institute at the University of Colorado at Boulder (CU). Lucy has an extensive industry background, having worked in R&D and executive (VP) positions at AT&T Bell Labs, Lucent Bell Labs, and Avaya Labs for over 20 years, where she specialized in systems-level software and solutions (multi-media communication, and customer relationship management. In 1996, Lucy was awarded the Bell Labs Fellow Award, the highest technical accomplishment bestowed at the company, and she has six patents in the communications technology area.

    Lucy serves on several high-tech startup and non-profit boards, and frequently advises young technology companies. Lucy has served on the Mathematical Sciences Research Institute (MSRI) Board of Trustees at the University of California at Berkeley, as well as on the Information Technology Research and Development Ecosystem Commission for the National Academies and the Innovation Advisory Board for the U.S. Department of Commerce.Lucy is a recipient — along with NCWIT co-founders Robert Schnabel and Telle Whitney — of the Computing Research Association’s 2012 A. Nico Habermann Award. In 2004 she was awarded the Distinguished Alumni Award from the Department of Engineering at CU, and in 2011 she was recognized with the university’s George Norlin Distinguished Service Award. She has been inducted into the Women in Technology International (WITI) Hall of Fame and is a recipient of the 2013 U.S. News STEM Leadership Hall of Fame Award. Lucy received her BS and MS in computer science from Louisiana State University and the University of Colorado at Boulder, respectively.

  • GIOVANNI-RODRIGUEZ-3

    Giovanni Rodriguez

    Entrepreneur, author, public speaker on organizational leadership and social technology. He is co-founder of Sennseis — a technology startup — and CEO of SocialxDesign, a consulting firm based in Silicon Valley and Washington DC. SocialxDesign’s recent clients include The White House, the Democratic National Committee, the US Department of Education, the US Department of Health and Human Services, the Bill and Melinda Gates Foundation, the AARP, the Stanford University Alumni Association, and Morehouse College, one of the nation’s leading historic black colleges and alma mater to Dr. Martin Luther King Jr. Working closely with a team of researchers based at Stanford, the firm has developed a new approach to community engagement called social design, which enables organizations to grow and sustain themselves more effectively by empowering the new constituencies they serve (increasingly defined by culture, age, and gender).

    Giovanni shares what his firm has learned in his speaking and in his writing. He is a regular contributor to Forbes.com and is co-author of an upcoming book on the peaceful and sustainable development of urban environments in 21-century multi-cultural America.

  • Our panel of judges consists of trailblazers, inventors and investors.

    They have been chosen because they have shown themselves to be true activitsts changing the world of girls and play.

we become what we play with

It's been proven that what we play with as a child influences who we are and what we do as adults. So let's give girls more choices on what they'd want to become.

The Challenge

The DevelopHer Toy & Game Challenge encourages, recognizes and accelerates toys and games focused on girls ages 3-12 in science, technology, engineering and math. Studies show we become what we play with. Take a stroll down the girls toy aisle…what do these toys encourage our girls to become?

Our work at DevelopHer is focused on changing the toy aisles for girls. Join the movement!


In the news

Kids get challenged!

Challenge to design toys and games that engage girls ages 3-12.

READ OUR BLOG

get involved

  • Parents

    You can participate on building a better future for girls by spreading the word. If you want to do it the anaglogue way download and print the posters:

    POSTER ONE
    POSTER TWO

    Or, do digitally via social media.

  • sponsors

    If you're interested in sponsoring please contact the team via email.


challenge judges

  • geena2
    Geena Davis
  • bello2
    Maria Bello
  • munn3
    Claire Munn
  • mary
    Mary Couzin
  • jocelyn
    Jocelyn Goldfein
  • ibrahim
    Ibrahim Al Husseini
  • lesli
    Lesli Rotenberg
  • lucy
    Lucy Sanders
  • GIOVANNI-RODRIGUEZ-3
    Giovanni Rodriguez

Our panel of judges consists of trailblazers, inventors and investors.

They have been chosen because they have shown themselves to be true activitsts changing the world of girls and play.